The Brand Edit
As India expanded her credentials from Product Formulator to Esthetician, she noticed Urban Glow Cosmetics' visual identity and positioning needed to catch up. During The Brand Edit, pending the five-year anniversary, we decided to build a tailored system that nurtured existing clients and invited new clients.
Creative Research
During this phase, we finalized creative direction that maintained Urban Glow’s commitment to naturally sourced skincare ingredients. We also developed a new brand strategy; showing up for clients in every moment of life through skincare, community, and whole-body wellness.
Creative Direction
Initial Sketches
Visual Refinement
The color palette and logo suite honor longtime clients by retaining the original rose tone, and introducing turmeric gold as a nod to the Turmericnator mask— one of Urban Glow Cosmetics’ first products. We created a functional logo mark that emphasizes a bespoke spa experience, and ensures adaptability for the web, product packaging, social media, and activations.
Collateral Development
This project included a custom mockup suite and full brand guidelines document. With a complete brand system, Urban Glow Cosmetics was able to redefine its social media presence and web layouts, and secure activations, including the NBA Wizards Wives Wellness Day!
Product Label Design
Business Card Design, featuring Brand Pattern
Tote Bag Design
Esthetician Scrubs
