Project Summary & Research Question
Approaching Urban Glow Cosmetic's 6-year anniversary, India noticed its brand identity didn't reflect its growth. Our development focused on ensuring the brand seamlessly walks in its multifaceted essence; community, whole body wellness, and fostering lasting client relationships, no matter where life finds them, in and out of the spa. Explore our process and outcomes below!
Creative Direction
Initial Sketches
Our Approach
To nurture veteran clients, we maintained Urban Glow's rose tone and paid homage to its original Tumericnator mask with a golden hue. The refreshed brand position and identity ensures Urban Glow Cosmetics maintains its status as a trusted partner in naturally sourced skincare and whole body wellness, while inviting newcomers ready to glow with the brand in every moment of life.
Business Card Design, featuring Brand Pattern
Tote Bag Design
Esthetician Scrubs
Two Happy Founders!
Product Label Design
